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Magnesium is an essential mineral that plays a crucial role in many biological processes, including energy production, protein synthesis, and nerve function. However, many people do not get enough magnesium in their diets, and as a result, magnesium deficiency is a common problem worldwide; some estimates suggest that up to 50% of the population may not be getting enough magnesium in their diets. Fortunately, magnesium supplements can help to fill the gaps but with so many different forms of magnesium it can be difficult to know which one to choose. In this article, we will discuss the differences between our three popular...

We've recently launched our mitochondrial support supplement which contains a compound known as Pyrroloquinoline quinone, otherwise known as PQQ. In this post we wanted to dive into what this compound is and its functions. PQQ is a small molecule that is found in plants, bacteria, and some animal tissues. It has a chemical structure similar to that of vitamins and is classified as a redox cofactor, which means that it can participate in chemical reactions that involve the transfer of electrons. PQQ has gained attention in recent years due to its potential health benefits, including its ability to act as an...

Mitochondria are membranous, slightly elongated structures contained within the cytoplasm of almost all eukaryotic cells. Using aerobic respiration, they take oxygen and the compounds in our food to make energy (in the form adenosine triphosphate, known as 'ATP'). Each cell contains the appropriate amount of mitochondria relative to its energy use. That means organs such as the heart contain a lot of mitchondria, infact each cell of your heart contains around 5000 mitochondria. When we lose mitochondria or they begin to malfunction, it can increase our risk of 'dis-ease'. It is thought that mitochondria were originally independent bacterial entities which at...

With the launch of our latest organic wholefood vitamin C formulation, we wanted a dive a bit more into the benefits of wholefood vitamin C and why it should be a regular part of your diet. Vitamin C is one of the most well-known and widely studied vitamins out there. It was first discovered in the 18th century and since then, we've learned a lot about its many functions in the body. It's been shown to help support a healthy immune system, skin health, and even cognitive function. Here's a list of all specific functions of vitamin C Required for...