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Vitamin C

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Real Vitamin C vs Ascorbic Acid

by Matt Jarosy

Real Vitamin C vs Ascorbic Acid

Since human's chemically isolated vitamin C (ascorbic acid), it has been one of the most widely used compounds on the planet. Vitamin C used to be derived naturally from rose hips but we soon discovered a more cost effective way of developing this vitamin which involved the use of corn. To create a concentrated form of vitamin C using corn takes a lot more processing than you might think. Melanie Werner describes the production of ascorbic acid in her book about the food industry. 'It starts not with corn kernels or even corn starch but with sorbitol, a sugar alcohol found naturally in fruit and made commercially by cleaving apart and rearranging corn molecules with enzymes and a hydrogenation process. Once you have sorbitol, fermentation starts, a process that tends to muck up surrounding air less than chemical synthesis (although it's been known to cause problems with water pollution). The fermentation is done with bacteria, which enable more molecular arrangement, turning sorbitol into sorbose. Then another fermentation step, this one usually with a genetically modified bacteria, turns sorbose into something called 2-ketogluconic acid. After that, 2-ketogluconic acid is treated with hydrochloric acid to form crude ascorbic acid. Once this is filtered, it is purified and milled into a fine white powder. It is then ready to be shipped off as finished ascorbic acid, mixed with other nutrients and added to your corn flakes'. The question is, does our body recognise this synthetic, albeit 'chemically correct' form of vitamin C the same as what we find in nature? It is easy to associate chemical names of vitamins (like ascorbic acid) with the vitamin as a whole but the reality is usually very different. Vitamins are more than just chemical structures, in nature they are found with a variety of cofactors like bioflavonoids that aid assimilation. One of the problems with taking synthetic ascorbic acid, or indeed ascorbate forms of minerals is that they inhibit a key enzyme in the body known as ferroxidase. The activity of ferroxidase plays a key role in our iron regulation and therefore taking anything that inhibits this pathway may contribute to iron dysregulation in the body. We believe that vitamin C should always be in its wholefood form as nature intended. Next week we have our natural vitamin C supplement launching, derived solely from organic camu camu berries. These berries contain one of the highest concentrations of vitamin C on the planet and really pack a punch in the antioxidant department. References https://pubmed.ncbi.nlm.nih.gov/1717196/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4296744/

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The Power of Vitamin C in Human Health

by Matt Jarosy

The Power of Vitamin C in Human Health

With the launch of our latest organic wholefood vitamin C formulation, we wanted a dive a bit more into the benefits of wholefood vitamin C and why it should be a regular part of your diet. Vitamin C is one of the most well-known and widely studied vitamins out there. It was first discovered in the 18th century and since then, we've learned a lot about its many functions in the body. It's been shown to help support a healthy immune system, skin health, and even cognitive function. Here's a list of all specific functions of vitamin C Required for synthesis of collagen fibers through hydroxylation of proline and lysine. Nourishes the adrenal glands by supporting healthy steroid hormone production. Enhances chemotaxis, phagocytosis, and ultimately microbial killing as part of the immune response. Enhances differentiation and proliferation of B and T-cells, important immune regulatory cells. Activation of the B vitamin folic acid and the conversion of cholesterol to bile acids which are needed for digestion. Conversion of the amino acid, tryptophan, to the neurotransmitter, serotonin. Helps balance LDL & HDL cholesterol. But what many people don't know is that not all vitamin C is created equal. Whilest you can find synthetic vitamin C in many supplements derived from processed corn, wholefood vitamin C contain all of the nutrients and fiber that nature intended. So why choose wholefood vitamin C? Wholefoods tend to be more bioavailable than synthetic nutrients. This means that your body can more easily absorb and use the nutrient. Additionally, wholefood vitamin C contains other important nutrients like flavonoids and phytochemicals that work together to provide even more health benefits. It also contains tyrosinase, a copper containing enzyme used in melanin which gives our skin its color. So why do regular vitamin C supplements have such high dosages? This is due to the fact that these vitamins are not bound to other nutrients and fiber like they are in wholefoods. It's important to note that just because there's a higher dosage, it doesn't mean you will absorb it all. In fact, most people only absorb about 20-30% of the synthetic vitamin C they take in supplement form. When you take wholefood vitamin C, your body is able to utilise all the components as nature intended. If you're looking for a way to increase your intake of vitamin C, our new organic wholefood vitamin C supplement is a great option. It's made with freeze dried acerola cherries, camu camu berries & peppermint- all of which are rich sources of vitamin C. Plus, it's certified organic, non-GMO, and vegan. Organic certification means that the ingredients are grown without the use of synthetic pesticides, herbicides, or fertilizers. Non-GMO means that the ingredients have not been genetically modified in any way. Now you might be wondering why peppermint? For some people, wholefood vitamin C can cause a histamine reaction (even though vitamin C is a natural antihistamine) so we added a pinch of peppermint to our formulation to help reduce the histamine load. Peppermint also has other benefits like supporting digestion and providing a boost of energy. Whats the best way to take vitamin C? If it's your first time trying this supplement, we would always suggest trying 1 capsule after food first. This allows your body time to get used to the supplement and helps reduce any potential digestive discomfort. Once you have tried it this way feel free to increase the dosage to 3 capsules or as professionally directed. We like to take our wholefood vitamin C away from food for optimum absorption. References https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6098779/?ref=E_pvv9KrdcFc94 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4296744/?ref=E_pvv9KrdcFc94 https://pubmed.ncbi.nlm.nih.gov/29763052/

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