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Antioxidant

ELIVIDE Wellness Journal

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PQQ, COQ10 and mitochondria

by Matt Jarosy

Pyrroloquinoline quinone (PQQ): From Stardust to Mitochondria

We recently launched our mitochondrial support supplement, Metabolic Flow, which contains a unique compound called Pyrroloquinoline Quinone (PQQ). In this article, we’ll explore what PQQ is, how it works, and why it’s such an intriguing nutrient for cellular energy, brain function and overall vitality. What is PQQ? PQQ is a naturally occurring molecule found in plants, bacteria and some animal tissues. Structurally similar to a vitamin, it functions as a redox cofactor – meaning it assists in chemical reactions involving electron transfer. These reactions are essential for generating energy and protecting cells from oxidative damage. Interestingly, scientists have even detected PQQ-like compounds in interstellar dust, suggesting it may have played a role in the origins of organic life. In the human body, PQQ acts as a potent antioxidant and supports key pathways involved in mitochondrial function and cellular renewal. It’s one of the few compounds known to stimulate the growth of new mitochondria in cells, a process known as mitochondrial biogenesis. The Role of PQQ as an Antioxidant Antioxidants protect the body from free radicals – unstable molecules that damage DNA, proteins and cell membranes. PQQ is particularly effective because it can repeatedly cycle between oxidised and reduced forms, allowing it to neutralise free radicals multiple times before breaking down. Studies show that PQQ not only scavenges free radicals directly but also enhances the body’s own antioxidant defences by stimulating the production of superoxide dismutase (SOD) and glutathione. These compounds help maintain cellular integrity and protect against oxidative stress, which contributes to premature ageing, inflammation and chronic disease. PQQ and Mitochondrial Function Mitochondria are the powerhouses of our cells, responsible for generating adenosine triphosphate (ATP) through oxidative phosphorylation. Healthy mitochondrial function underpins every aspect of physical and mental performance, from muscle endurance to cognitive focus. PQQ supports mitochondria in two main ways. First, it helps existing mitochondria operate more efficiently by improving the transport of proteins involved in energy metabolism. Second, it stimulates the creation of new mitochondria by activating genes such as PGC-1α and Nrf1, both of which regulate mitochondrial biogenesis. This dual action enhances overall energy capacity and cellular resilience. Research suggests that when mitochondrial density and function improve, people often experience greater stamina, reduced fatigue and improved recovery after exertion. That’s why PQQ has become a key ingredient in formulations designed to optimise metabolic health, like our Metabolic Flow. Supporting Cognitive Function Beyond energy metabolism, PQQ has notable effects on brain health. It helps protect neurons from oxidative stress and supports nerve growth factor (NGF) production – a protein essential for neuron development and survival. Studies indicate that PQQ may enhance memory, attention and learning capacity by improving neuronal communication and reducing inflammation within the brain. When combined with other neuro-supportive nutrients such as CoQ10, taurine, riboflavin (B2) and thiamine (B1), PQQ works synergistically to stabilise mitochondrial membranes and sustain steady ATP production in neural tissue. This combination forms the foundation of our Metabolic Flow supplement, developed to support both mental and physical energy without relying on stimulants. PQQ and Inflammation Chronic low-grade inflammation is linked to fatigue, insulin resistance, joint pain and accelerated ageing. Several studies have found that PQQ can modulate inflammatory pathways by reducing levels of CRP, TNF-α and interleukin-6 – key mediators of systemic inflammation. In human trials, participants supplementing with PQQ showed reductions in inflammatory biomarkers and improvements in perceived energy and sleep quality. These findings suggest that PQQ not only enhances mitochondrial efficiency but also helps calm the inflammatory processes that often accompany modern lifestyles. PQQ in Nature PQQ is found naturally in small amounts in certain foods such as kiwifruit, green peppers, parsley, papaya and fermented soy (natto). However, the quantities present in food are minimal – far below the amounts used in clinical studies. The body may also produce trace amounts, but during periods of high oxidative stress or intense metabolic demand, levels can fall short. This is why supplemental PQQ can be particularly beneficial for those under chronic stress, athletes, or individuals seeking better energy metabolism. Our Approach: Metabolic Flow Our Metabolic Flow formula was designed to address the biological systems that govern cellular energy, focus and recovery. Each capsule combines PQQ (5 mg) with CoQ10, taurine, creatine monohydrate, magnesium malate, ginger root and essential B vitamins (B1, B2, B3). This targeted blend supports mitochondrial performance at every stage – from electron transport and ATP synthesis to redox balance and neuroprotection. Unlike synthetic stimulant-based energy products, Metabolic Flow works on the level of mitochondrial optimisation. That means energy is produced naturally and steadily, without spikes or crashes. It’s suitable for those seeking sustained vitality, mental clarity and post-exercise recovery support. Safety and Usage PQQ has demonstrated a strong safety profile in human studies, even at doses significantly higher than those typically used in supplements. Nonetheless, anyone taking medication or managing a medical condition should speak with a healthcare professional before starting a new supplement. Consistency matters most; results are typically observed after several weeks of continuous use as mitochondrial turnover occurs gradually. Key Takeaways PQQ acts as a redox cofactor and powerful antioxidant. It supports mitochondrial biogenesis and improves cellular energy efficiency. PQQ may enhance cognitive function and protect neurons from oxidative stress. Our Metabolic Flow supplement combines PQQ with synergistic nutrients to promote energy, focus and recovery naturally. PQQ’s ability to regenerate mitochondria, reduce inflammation and sustain antioxidant defences makes it one of the most promising compounds for long-term vitality. Our Metabolic Flow formulation captures this science in its purest, most bioavailable form – helping you optimise energy production where it truly begins: inside the cell.

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Benefits of Taurine For Cellular Health

by Matt Jarosy

Taurine: The Sulphur Amino Acid for Calm, Focus and Cellular Health

Taurine is one of those nutrients that quietly supports almost every major system in the body, yet often goes unnoticed. It’s an amino sulfonic acid, commonly referred to as an amino acid, though it doesn’t form part of structural proteins. Instead, taurine acts as a functional molecule - influencing the heart, brain, liver and mitochondria. What is Taurine? Taurine is found abundantly in animal tissues, and is the most concentrated free amino acid in the human body. It’s highest in the heart and brain, followed by skeletal muscle and the eyes. Even breast milk contains taurine to support infant brain and retinal development. Unlike amino acids such as leucine or glycine, taurine isn’t used to build new tissue. It’s considered a conditionally essential amino acid - meaning your body can make small amounts from cysteine and methionine, but under stress or illness, your demand far exceeds what you can synthesise. Taurine is only naturally present in animal foods like eggs, beef, shellfish and turkey. That means vegans and plant-based eaters are at higher risk of deficiency. Why Taurine Appears in Energy Drinks Many people first encounter taurine through energy drinks, which include it for its ability to enhance mental focus and reduce fatigue. Despite popular myths, taurine doesn’t come from bull urine — its name simply derives from the Latin word taurus, meaning bull or ox. In reality, taurine’s benefits extend far beyond stimulation — it supports steady energy, nervous system balance and metabolic protection. Key Roles of Taurine in the Body Taurine plays a remarkably diverse role in maintaining physiological balance. Its key functions include: Supporting magnesium utilisation within cells. Assisting copper and liver metabolism. Promoting healthy estrogen detoxification. Helping regulate cholesterol and bile acid production. Maintaining cellular hydration and electrolyte balance. Regulating insulin sensitivity and glucose metabolism. Modulating the central nervous system by interacting with GABA and glutamate receptors. Protecting mitochondria from oxidative stress and reactive oxygen species. Through these mechanisms, taurine contributes to both metabolic and emotional stability - influencing energy levels, detoxification, hormone regulation and mood. Taurine, GABA and Sleep Taurine acts as a natural neuromodulator in the brain. It interacts with GABA receptors - the same calming neurotransmitter pathways that magnesium supports - helping the nervous system relax and unwind. By balancing excitatory and inhibitory activity, taurine can promote deeper, more restorative sleep and reduce symptoms of overstimulation. For this reason, many people find taurine helpful before bed. However, it can also be used in the morning to enhance calm focus and mental clarity — it works adaptively depending on your state. Our Approach to Taurine Supplementation Taurine is featured in two of our formulations: Our Magnesium Taurate - combines magnesium with around 400 mg of taurine per serving to support heart health, performance recovery and relaxation. This form delivers gentle, sustained mineral replenishment alongside taurine’s nervous system benefits. Our Metabolic Flow includes taurine alongside CoQ10, PQQ and magnesium malate for mitochondrial support and cellular energy balance. Both are crafted to deliver taurine in bioavailable, balanced forms without synthetic additives - part of our commitment to additive-free, biologically intelligent supplementation. How Much Taurine Should You Take? While our magnesium taurate provides a meaningful base, many athletes and active individuals choose to supplement additional taurine. A typical daily range is 500 mg to 3,000 mg. Doses above this may cause digestive discomfort or mild dizziness in sensitive individuals, so it’s best to start low and assess tolerance. If you’re taking medications, particularly those affecting blood pressure or insulin, consult your healthcare professional before supplementing. Final Thoughts Taurine plays a quietly powerful role in how we feel and function day to day. From balancing electrolytes to calming the nervous system and protecting mitochondria, it’s one of those nutrients that bridges the gap between stress, performance and recovery. Whether for sleep, mental clarity or endurance, taurine offers a broad foundation for modern wellbeing - especially when paired with magnesium for full mineral synergy.

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Unveiling the Power of Coenzyme Q10 (CoQ10): A Comprehensive Guide

by Matt Jarosy

Unveiling the Power of Coenzyme Q10 (CoQ10): A Comprehensive Guide

In the realm of health and wellness, the spotlight often falls on various vitamins and minerals, but one lesser-known yet crucial compound deserves attention – Coenzyme Q10, also known as ubiquinone (because of its ubiquitous presence in organisms). It's chemical name is 2,3-dimethoxy-5-methyl-6-multiprenyl-1,4-benzoquinone (did you try to pronounce that? We hope so). This naturally occurring antioxidant is present in every cell of the human body, playing a vital role in energy production, antioxidant defense, and overall cellular health. Forms of CoQ10 SupplementsSupplemental CoQ10 comes in various forms however the two primary forms available in the market are ubiquinone and ubiquinol.Ubiquinone: This is the oxidized form of CoQ10 and is the more stable of the two and one we use in our formulations. Once ingested, the body converts ubiquinone into ubiquinol, the active antioxidant form. It has demonstrated efficacy in supporting overall health.Ubiquinol: This is the reduced, active form of CoQ10. Ubiquinol is absorbed by the body without the need for conversion but is less stable. This is why we prefer to allow the body to perform the process of oxidation by using ubiquinone. Functions in the Human Body COQ10 it’s not like your everyday mitochondria worker and that's because it's the only component that is not anchored to the inner mitochondrial membrane allowing a certain degree of freedom. It’s also very stable making it a tough antioxidant too (similar structure to vitamin E). It can handle some unstable molecules and rustle them into place with ease. The areas in the body with the highest energy requirements have the highest CoQ10 which makes sense given its role, so for example, the heart and liver.Energy Production: One of the primary functions of CoQ10 is its involvement in the electron transport chain, a critical step in cellular respiration. This process takes place in the mitochondria, where CoQ10 facilitates the production of adenosine triphosphate (ATP), the energy currency of the cell.Cellular Health: CoQ10 plays a crucial role in maintaining the structural integrity of cell membranes, supporting overall cellular health and function. CoQ10 is transported in the bloodstream attached to VLDL and LDL cholesterol, with a plasma half-life of about 30 hours. CoQ10 is very efficient at inhibiting lipid peroxidation in LDL cholesterol.Dietary Sources of CoQ10While CoQ10 is naturally synthesized in the body, it can also be obtained through dietary sources. Foods rich in CoQ10 include:Fish: Salmon, mackerel, and sardines are excellent sources of CoQ10, providing not only this essential compound but also trace minerals.Meat: Organ meats such as liver and kidney contain high concentrations of CoQ10, making them valuable dietary sources.Whole Grains: Whole grains like wheat germ and whole wheat bread contain CoQ10, contributing to its intake through a balanced diet.Fruits and Vegetables: While the levels are lower compared to animal products, fruits like oranges and strawberries, as well as vegetables like broccoli and cauliflower, contribute to overall CoQ10 intake.Benefits of CoQ10 SupplementationCardiovascular Health: CoQ10 is often touted for its cardiovascular benefits. Studies suggest that supplementation may help lower blood pressure, reduce oxidative stress, and improve overall heart function.Anti-Aging Properties: As we age, the body's natural production of CoQ10 declines. Supplementing with CoQ10 has been linked to improved skin health, including reduced wrinkles and enhanced skin hydration.Mitochondrial Support: CoQ10's pivotal role in energy production makes it essential for mitochondrial health. Supplementation may aid in addressing conditions related to mitochondrial dysfunction, promoting overall energy and vitality.Cognitive Function: Some research suggests that CoQ10 supplementation may have neuroprotective effects, potentially slowing cognitive decline and supporting brain health.Exercise Performance: Athletes and fitness enthusiasts often turn to CoQ10 supplements to enhance endurance and reduce exercise-induced muscle damage, though more research is needed in this area. Fertility: COQ10 plays an important role in egg development and sperm health making it a top choice for those wanting to conceive. Why We Need More as We AgeAs we age, the body's ability to produce and utilize CoQ10 diminishes. This decline is particularly pronounced after the age of 30. Several factors contribute to this reduction, including lifestyle factors, medication use, and the natural aging process itself.Medication Interactions: Some medications, such as statins used to lower cholesterol, can deplete CoQ10 levels in the body. Supplementing with CoQ10 is often recommended for individuals on such medications to counteract this depletion.Increased Oxidative Stress: Aging is associated with an increase in oxidative stress, leading to higher levels of free radicals. CoQ10, as a potent antioxidant, becomes even more crucial in neutralizing these free radicals and protecting cells from damage.Decline in Mitochondrial Function: Mitochondrial dysfunction is a hallmark of aging. CoQ10's role in the mitochondria becomes increasingly vital to support cellular energy production and overall cellular health.ConclusionCoenzyme Q10, with its diverse functions and numerous benefits, emerges as a vital player in the maintenance of optimal health. Whether obtained through dietary sources or supplementation, CoQ10 is an invaluable compound that supports cardiovascular health, mitigates the effects of aging, and enhances overall well-being. As our bodies age and face increasing challenges, ensuring an adequate supply of CoQ10 becomes a proactive step towards promoting longevity and vitality. Embracing the power of CoQ10 may be a key to unlocking the secrets of aging gracefully and maintaining robust health throughout the journey of life. Our mitochondrial support complex contains 100mg of COQ10 along with a similar compound known as PQQ. References Cardiovascular mortality and N-terminal-proBNP reduced after combined selenium and coenzyme Q10 supplementation: a 5-year prospective randomized double-blind placebo-controlled trial among elderly Swedish citizens.  Coenzyme Q10 effects on creatine kinase activity and mood in geriatric bipolar depression.Reversal of mitochondrial dysfunction by coenzyme Q10 supplement improves endothelial function in patients with ischaemic left ventricular systolic dysfunction: a randomized controlled trial. Atherosclerosis. Does coenzyme Q10 supplementation improve fertility outcomes in women undergoing assisted reproductive technology procedures? A systematic review and meta-analysis of randomized-controlled trials.

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